COOKIE POLICY

WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners.

Cookies do not typically contain any information that personally identifies a user. However, personal information that we store about you may be linked to the information stored in and obtained from cookies.

HOW WE USE COOKIES

We use cookies for the following purposes:

• Essential Cookies: These are necessary for the operation of our website. They enable you to navigate the site and use its features.
• Performance Cookies: These collect information about how visitors use our website, such as which pages are visited most often. This helps us improve the way our website works.
• Functionality Cookies: These allow our website to remember choices you make and provide enhanced, more personal features.
• Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. This helps us improve user experience.

TYPES OF COOKIES WE USE

Cookie Name	Provider	Purpose	Type	Duration
cookieConsent	allessexrecovery.co.uk	Stores your cookie consent preference (true or false)	Essential	12 months
_ga	Google Analytics	Distinguishes unique users for traffic analysis	Analytics	2 years
_ga_RQZ8X9Y6JL	Google Analytics (GA4)	Maintains session state for GA4 measurement ID G-RQZ8X9Y6JL	Analytics	2 years
_gcl_au	Google Tag Manager	Used by Google Ads to store and track conversions	Marketing	3 months

THIRD-PARTY COOKIES

We use Google Tag Manager (container ID: GTM-MQWVWPBJ) to manage our analytics and marketing tags. When you accept cookies, the following third-party services may set cookies on your device:

• Google Analytics 4 (measurement ID: G-RQZ8X9Y6JL) — for website traffic analysis. See Google's Privacy Policy.
• Google Ads — for conversion tracking and advertising measurement. See Google's Ads Policy.

If you decline cookies, none of these third-party cookies will be placed on your device.

YOUR CONSENT & COOKIE PREFERENCES

When you first visit our website, a cookie banner is displayed asking for your consent to use non-essential cookies. You can choose to accept or decline. Analytics and marketing cookies are only placed on your device after you have given your consent.

You can withdraw or change your consent at any time by clearing your browser's localStorage for this site, or by using your browser cookie controls below.

MANAGING COOKIES VIA YOUR BROWSER

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete existing ones. Please note that blocking all cookies may affect website functionality.

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Microsoft Edge: Settings → Site permissions → Cookies and site data

To opt out of Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on.

CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Any changes will be posted on this page with an updated effective date.

We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies.

CONTACT US

If you have any questions about our use of cookies, please contact us:

Phone: 020 3828 7723

Available 24/7 for any enquiries.